Today’s shoppers want fast, effortless online experiences. Retailers who make finding products simple see major gains—not just in sales, but in customer loyalty and willingness to pay more. Here’s why convenience is the new competitive edge, and how Thalius Search™ helps you capture its full value.

The Deciding Factor

Shoppers don’t tolerate friction. Research from Morgan Stanley shows 77% of U.S. consumers list convenience—speed, ease, and smooth delivery—as one of their top reasons for choosing a retailer. PwC adds that 43% of customers are happy to pay extra for greater convenience. When buying is seamless, customers return and spend more, even as prices rise.

The Cost of Poor Search

Convenience vanishes if shoppers can’t find what they’re looking for. A Google-Harris Poll found failed searches cost U.S. retailers $300 billion a year, and $2 trillion globally. The consequences?

• 76% of shoppers say a bad search led to a lost sale.

• 48% simply go buy elsewhere.

• 85% think less of a brand after a poor search experience.

Improving product search doesn’t just improve revenue—it builds brand reputation and long-term loyalty.

Double Up on Conversion

Advanced, AI-driven search directly doubles conversion rates. For example:

• Websites using only basic search see a 2.8% desktop conversion, while advanced AI-driven search reaches 5.9%.

• When visitors use on-site search, the average conversion jumps to 4.6%.

• That’s a 60% boost in sales over the baseline.

Thalius Search™ delivers these gains by combining keyword precision, powerful AI embeddings, and dynamic Sliding Search—helping every customer find exactly what they want, quickly and intuitively.

Revenue That Follows

Upgrading search means more revenue, not just more transactions. When Big Lots added advanced search and AI-driven product listings, they saw a 25% jump in total site revenue. Across retailers, about half experience direct revenue increases when they improve their search tools. Smarter search also increases the value of repeat shoppers, giving you bigger baskets and more frequent purchases.

Convenience Is Currency

Making product discovery seamless is one of the simplest, highest-impact ways to grow your business. Thalius Search™ unifies smart keyword search, deep-learning embeddings, and interactive discovery into a single, high-performance platform. The results:

• Lower search abandonment

• Double the conversions

• Higher total revenue

• Happier, more loyal customers

Are you ready to unlock these benefits?

Connect with Thalius for a live demo and see how effortless search can power your next stage of growth.